Publication | Open Access

Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults

Influencer StudiesConsumer Decision MakingSocial MediaBehavioral Decision MakingConsumer StudyAdopt InfluencersVirtual InfluencersManagementConsumer ResearchConsumer AttitudeSocial InfluenceConsumer BehaviorCommunicationArtsMarketingPersuasionSocial Defaults