Concepedia

Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults

Chung‐Wha Ki, Sangsoo Park, Youn‐Kyung Kim

Journal of Business Research · 2022 · 136 citations · 86 references

DOIFull text

Open access

Concepts

References

86

A new criterion for assessing discriminant validity in variance-based structural equation modeling

Jörg Henseler, Christian M. Ringle, Marko Sarstedt · Journal of the Academy of Marketing Science · 2014 · 33.7K citations · Full text

, , +15

A study of normative and informational social influences upon individual judgment.

Morton Deutsch, Harold B. Gerard · Journal of Abnormal & Social Psychology · 1955 · 4.7K citations

, , +9

Compliance, identification, and internalization three processes of attitude change

Herbert C. Kelman · Journal of Conflict Resolution · 1958 · 3.7K citations

, , +13

The chameleon effect: The perception–behavior link and social interaction.

Tanya L. Chartrand, John A. Bargh · Journal of Personality and Social Psychology · 1999 · 3.6K citations

, , +7

Customer Engagement

Roderick J. Brodie, Linda D. Hollebeek, Biljana Jurić et al. · Journal of Service Research · 2011 · 3.4K citations

, , +7