Concepedia

Nancy Hodges

NH

28

Publications

1.1K

Citations

20

H-Index

2006

Active since

Affiliations

University of North Carolina at Greensboro(Current)

Iowa State University

South Dakota State University

Colorado State University

Texas Tech University

Nancy Hodges is an author at University of North Carolina at Greensboro specializing in marketing, management, and fashion.

Top concepts

FashionMarketingManagementConsumer ResearchConsumer BehaviorBusinessBrand StrategyBrand DevelopmentArtsBranding

Publications per year

2006–2022

28

Publications

28

Socially Responsible Consumer Behavior?

Jung Ha‐Brookshire, Nancy Hodges · Clothing and Textiles Research Journal · 2008 · 216 citations · Full text

Customer Satisfaction, Socially Responsible Product, Behavioral Decision Making +20

Consumer shopping value: An investigation of shopping trip value, in-store shopping value and retail format

Lizhu Davis, Nancy Hodges · Journal of Retailing and Consumer Services · 2012 · 130 citations

Consumer Study, Management, Consumer Research +8

Exploring consumers' adoption of highly technological fashion products

Kittichai Watchravesringkan, Nancy Hodges, Yun‐Hee Kim · Journal of Fashion Marketing and Management · 2010 · 70 citations

Innovation Adoption, Digital Marketing, Consumer Research +18

Corporate social responsibility in the apparel industry

Megha Gupta, Nancy Hodges · Journal of Fashion Marketing and Management · 2012 · 67 citations

Socially Responsible Product, Brand Strategy, Consumer Research +19

Qualitative Research: A Discussion of Frequently Articulated Qualms (FAQs)

Nancy Hodges · Family and Consumer Sciences Research Journal · 2011 · 58 citations

Nursing, Common Issues, Qualitative Interpretation +12

Rows per page

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