Concepedia

Megha Gupta

MG

3

Publications

209

Citations

3

H-Index

2012

Active since

Affiliations

University of North Carolina at Greensboro(Current)

Megha Gupta is an author at University of North Carolina at Greensboro specializing in brand building, brand strategy, and management.

ORCID

Top concepts

Publications per year

2012–2023

3

Publications

3

Examining consumer purchase intention towards organic food: An empirical study

Shampy Kamboj, Manita Matharu, Megha Gupta · Cleaner and Responsible Consumption · 2023 · 94 citations · Full text

Corporate social responsibility in the apparel industry

Megha Gupta, Nancy Hodges · Journal of Fashion Marketing and Management · 2012 · 67 citations

, , +19

Effects of store attributes on retail patronage behaviors

Hyo Jung Chang, Hyeon Jeong Cho, Thomas F. Turner et al. · Journal of Fashion Marketing and Management · 2015 · 48 citations

, , +15

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