Concepedia

Manita Matharu

MM

8

Publications

372

Citations

8

H-Index

2020

Active since

Affiliations

Amity University(Current)

National Institute of Technology Hamirpur

Manita Matharu is an author at Amity University specializing in management, consumer behavior, and marketing.

Top concepts

ManagementMarketingConsumer BehaviorBusinessConsumer ResearchEconomicsEngineeringConsumer TrustSustainabilityGreen Marketing

Publications per year

2020–2024

8

Publications

8

Understanding the impact of lifestyle on sustainable consumption behavior: a sharing economy perspective

Manita Matharu, Ruchi Jain, Shampy Kamboj · Management of Environmental Quality An International Journal · 2020 · 133 citations

Customer Satisfaction, Sustainable Consumption, Engineering +18

Examining consumer purchase intention towards organic food: An empirical study

Shampy Kamboj, Manita Matharu, Megha Gupta · Cleaner and Responsible Consumption · 2023 · 94 citations · Full text

Consumer adoption of green hotels: understanding the role of value, innovation, and involvement

Shampy Kamboj, Manita Matharu, Weng Marc Lim et al. · Journal of Hospitality Marketing & Management · 2022 · 50 citations

Customer Satisfaction, Green Hotels, Green Marketing +17

Modelling the predictors of consumers’ willingness to pay premium price for sustainable products

Shampy Kamboj, Manita Matharu · Journal of Asia Business Studies · 2021 · 24 citations

Consumer Economics, Consumer Uncertainty, Green Marketing +24

Examining the enablers of sustainable entrepreneurship – an interpretive structural modelling technique

Neha Gupta, Manita Matharu · Journal of Entrepreneurship in Emerging Economies · 2022 · 22 citations

Engineering, Sustainable Development, Sustainable Innovation +17

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