Jung Eun Lee

YouTube vloggers' influence on consumer luxury brand perceptions and intentions

Jung Eun Lee, Brandi Watkins · Journal of Business Research · 2016 · 935 citations

Customer Satisfaction, Advertising, Digital Marketing +12

Effects of price discount on consumers’ perceptions of savings, quality, and value for apparel products: mediating effect of price discount affect

Jung Eun Lee, Jessie Chen‐Yu · Fashion and Textiles · 2018 · 137 citations · Full text

Can an intelligent personal assistant (IPA) be your friend? Para-friendship development mechanism between IPAs and their users

Chung‐Wha Ki, Erin Cho, Jung Eun Lee · Computers in Human Behavior · 2020 · 117 citations · Full text

Chatbot, Engineering, Assistive Technology +11

Fashion Consumers’ Channel Switching Behavior During the COVID-19: Protection Motivation Theory in the Extended Planned Behavior Framework

Song‐yi Youn, Jung Eun Lee, Jung Ha‐Brookshire · Clothing and Textiles Research Journal · 2021 · 107 citations · Full text

Channel Switching Behavior, Consumer Uncertainty, Behavioral Decision Making +25

Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity

Jung Eun Lee, Songyee Hur, Brandi Watkins · Journal of Brand Management · 2018 · 95 citations

Marketing, Social Media, Personal Branding +12