Jessie Chen‐Yu

Effects of price discount on consumers’ perceptions of savings, quality, and value for apparel products: mediating effect of price discount affect

Jung Eun Lee, Jessie Chen‐Yu · Fashion and Textiles · 2018 · 137 citations · Full text

Adolescents' Clothing Purchase Motivations, Information Sources, and Store Selection Criteria: A Comparison of Male/Female and Impulse/Nonimpulse Shoppers

Jessie Chen‐Yu, Yoo‐Kyoung Seock · Family and Consumer Sciences Research Journal · 2002 · 122 citations

High School Adolescents, Behavioral Decision Making, Consumer Motivation +24

Brand perception and brand repurchase intent in online apparel shopping: An examination of brand experience, image congruence, brand affect, and brand trust

Jessie Chen‐Yu, Siwon Cho, Doris H. Kincade · Journal of Global Fashion Marketing · 2016 · 64 citations

Website evaluation criteria among US college student consumers with different shopping orientations and Internet channel usage

Yoo‐Kyoung Seock, Jessie Chen‐Yu · International Journal of Consumer Studies · 2006 · 62 citations

Different Shopping Orientations, Customer Satisfaction, Digital Marketing +21

Antibacterial and Laundering Properties of AMS and PHMB as Finishing Agents on Fabric for Health Care Workers' Uniforms

Jessie Chen‐Yu, Darlene M. Eberhardt, Doris H. Kincade · Clothing and Textiles Research Journal · 2007 · 50 citations

Textile Processing, Aegis Microbe Shield, Textile Fibre +10