Concepedia

Yoo‐Kyoung Seock

YS

25

Publications

2.3K

Citations

22

H-Index

2002

Active since

Affiliations

University of Georgia(Current)

University of Missouri

Elbit Systems (United States)

Yoo‐Kyoung Seock is an author at University of Georgia specializing in marketing, management, and consumer behavior.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchFashionBusinessConsumer Decision MakingCustomer SatisfactionPurchase IntentionInteractive Marketing

Publications per year

2002–2024

25

Publications

25

The roles of values and social norm on personal norms and pro-environmentally friendly apparel product purchasing behavior: The mediating role of personal norms

Soo Hyun Kim, Yoo‐Kyoung Seock · Journal of Retailing and Consumer Services · 2019 · 343 citations

Friendly Apparel Product, Socially Responsible Product, Fashion +11

The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention

Clair Sinclair McClure, Yoo‐Kyoung Seock · Journal of Retailing and Consumer Services · 2019 · 278 citations

Marketing, Social Media, Social Media Pages +10

The influence of college students' shopping orientations and gender differences on online information searches and purchase behaviours

Yoo‐Kyoung Seock, Lauren R. Bailey · International Journal of Consumer Studies · 2007 · 273 citations

Shopping Enjoyment, Customer Satisfaction, Engineering +27

Effect of service recovery on customers’ perceived justice, satisfaction, and word-of-mouth intentions on online shopping websites

Na Young Jung, Yoo‐Kyoung Seock · Journal of Retailing and Consumer Services · 2017 · 222 citations

Customer Satisfaction, Online Customer Behavior, Consumer Decision Making +10

The impact of corporate reputation on brand attitude and purchase intention

Na Young Jung, Yoo‐Kyoung Seock · Fashion and Textiles · 2016 · 141 citations · Full text

Consumer Uncertainty, Corporate Reputation, Consumer Research +19

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