Siwon Cho

Gender, fashion innovativeness and opinion leadership, and need for touch

Siwon Cho, Jane E. Workman · Journal of Fashion Marketing and Management · 2011 · 153 citations

Brand Strategy, Consumer Research, Communication +26

Gender, Fashion Consumer Groups, and Shopping Orientation

Jane E. Workman, Siwon Cho · Family and Consumer Sciences Research Journal · 2012 · 99 citations

Consumer Study, Consumer Research, Price Shopping Orientations +16

Brand perception and brand repurchase intent in online apparel shopping: An examination of brand experience, image congruence, brand affect, and brand trust

Jessie Chen‐Yu, Siwon Cho, Doris H. Kincade · Journal of Global Fashion Marketing · 2016 · 64 citations

Relationships among Gender, Fashion Leadership, Need for Affect, and Consumers' Apparel Shopping Preference

Siwon Cho, Jane E. Workman · Family and Consumer Sciences Research Journal · 2014 · 40 citations

Apparel Shopping Preference, Consumer Decision Making, Gender Identity +15

Gender, fashion consumer group, need for touch and <scp>K</scp>orean apparel consumers' shopping channel preference

Jane E. Workman, Siwon Cho · International Journal of Consumer Studies · 2013 · 33 citations

Consumer Study, Fashion Consumer Group, Consumer Research +21