Song‐yi Youn

Fashion Consumers’ Channel Switching Behavior During the COVID-19: Protection Motivation Theory in the Extended Planned Behavior Framework

Song‐yi Youn, Jung Eun Lee, Jung Ha‐Brookshire · Clothing and Textiles Research Journal · 2021 · 107 citations · Full text

Channel Switching Behavior, Consumer Uncertainty, Behavioral Decision Making +25

Proposing value-based technology acceptance model: testing on paid mobile media service

Song‐yi Youn, Kyu‐Hye Lee · Fashion and Textiles · 2019 · 49 citations · Full text

Customer Satisfaction, Cultural Consumption, Digital Marketing +24

From brick-and-mortar to livestream shopping: product information acquisition from the uncertainty reduction perspective

Joohye Hwang, Song‐yi Youn · Fashion and Textiles · 2023 · 33 citations · Full text

Marketing Analytics, Consumer Uncertainty, Consumer Study +24

Negative spillover of moral irresponsibility into anti-brand behaviors: the role of moral emotion and disengagement in ethical and social transgressions

Song‐yi Youn · Journal of Product & Brand Management · 2022 · 32 citations

Customer Satisfaction, Socially Responsible Product, Negative Spillover +19

Luxury marketing in social media: the role of social distance in a craftsmanship video

Jung Eun Lee, Song‐yi Youn · Asia Pacific Journal of Marketing and Logistics · 2020 · 30 citations

Craftsmanship Video, Customer Satisfaction, Luxury Marketing +24