Concepedia

Joohye Hwang

JH

3

Publications

56

Citations

3

H-Index

2023

Active since

Affiliations

University of Missouri(Current)

Joohye Hwang is an author at University of Missouri specializing in consumer engagement, consumer decision making, and interactive marketing.

ORCID

Top concepts

Publications per year

2023–2024

3

Publications

3

From brick-and-mortar to livestream shopping: product information acquisition from the uncertainty reduction perspective

Joohye Hwang, Song‐yi Youn · Fashion and Textiles · 2023 · 33 citations · Full text

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Privacy paradox in 3D body scanning technology: the effect of 3D virtual try-on experience in the relationship between privacy concerns and mobile app adoption intention

Song‐yi Youn, Joohye Hwang, Li Zhao et al. · Humanities and Social Sciences Communications · 2023 · 13 citations · Full text

Sustainable Fashion in New Era: Exploring Consumer Resilience and Goals in the Post-Pandemic

Joohye Hwang, Xun Sun, Li Zhao et al. · Sustainability · 2024 · 10 citations · Full text

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