Joohye Hwang - Concepedia

Author

Joohye Hwang

Also Known As

Hwang, Joohye, Joohye Hwang

Publications

Citations

H-Index

Concepts

All Affiliations

Joohye Hwang is an author at University of Missouri specializing in consumer engagement, consumer decision making, and interactive marketing.

#	Concept	H-Index	Publications	Citations
1	Business	1	1	33
2	Management	1	1	33
3	Communication	1	1	33
4	Marketing	1	1	33
5	Brand Building	1	1	33

Joohye Hwang

Publications

Citations

H-Index

Page 1

	Year	Citations
From brick-and-mortar to livestream shopping: product information acquisition from the uncertainty reduction perspective Joohye Hwang, Song‐yi Youn Fashion and Textiles Marketing AnalyticsConsumer UncertaintyConsumer StudyConsumer ResearchCommunication	2023	33
Privacy paradox in 3D body scanning technology: the effect of 3D virtual try-on experience in the relationship between privacy concerns and mobile app adoption intention Song‐yi Youn, Joohye Hwang, Li Zhao, Humanities and Social Sciences Communications	2023	13
Sustainable Fashion in New Era: Exploring Consumer Resilience and Goals in the Post-Pandemic Joohye Hwang, Xun Sun, Li Zhao, Sustainability	2024	10

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