Concepedia

Author

Joohye Hwang

Also Known As

Hwang, Joohye, Joohye Hwang

26

Publications

72

Citations

4

H-Index

18

Concepts

All Affiliations

JH

About

Joohye Hwang is an author at University of Missouri specializing in consumer engagement, consumer decision making, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

33

2

Management

1

1

33

3

Communication

1

1

33

4

Marketing

1

1

33

5

Brand Building

1

1

33