Kyu‐Hye Lee

Risk perception and e‐shopping: a cross‐cultural study

Jayoung Choi, Kyu‐Hye Lee · Journal of Fashion Marketing and Management · 2003 · 108 citations

Consumer Uncertainty, Engineering, Digital Marketing +21

Socially Responsible Labeling

Karen H. Hyllegard, Ruoh‐Nan Yan, Jennifer Paff Ogle et al. · Clothing and Textiles Research Journal · 2012 · 96 citations

Customer Satisfaction, Socially Responsible Product, Engineering +19

How to measure social capital in an online brand community? A comparison of three social capital scales

So Won Jeong, Sejin Ha, Kyu‐Hye Lee · Journal of Business Research · 2020 · 81 citations

Social Capital Scales, Online Brand Community, Social Media +12

Consumer resistance to innovation: smart clothing

Naan Ju, Kyu‐Hye Lee · Fashion and Textiles · 2020 · 72 citations · Full text

Motivating Collaborative Consumption in Fashion: Consumer Benefits, Perceived Risks, Service Trust, and Usage Intention of Online Fashion Rental Services

Sae Eun Lee, Hye Jung Jung, Kyu‐Hye Lee · Sustainability · 2021 · 67 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +20