Hye Jung Jung

Influencing Factors of Chinese Consumers’ Purchase Intention to Sustainable Apparel Products: Exploring Consumer “Attitude–Behavioral Intention” Gap

Hye Jung Jung, Yun Jung Choi, Kyung Wha Oh · Sustainability · 2020 · 207 citations · Full text

Green Marketing, Consumer Motivation, Consumer Study +23

Consumers’ Value and Risk Perceptions of Circular Fashion: Comparison between Secondhand, Upcycled, and Recycled Clothing

Hye Jung Jung, Yuri Lee · Sustainability · 2021 · 202 citations · Full text

Consumer Uncertainty, Circular Economy Paradigm, Consumer Research +21

Green Leather for Ethical Consumers in China and Korea: Facilitating Ethical Consumption with Value–Belief–Attitude Logic

Hye Jung Jung, Hae Jung Kim, Kyung Wha Oh · Journal of Business Ethics · 2014 · 86 citations

Culture, Cross-cultural Ethics, Consumer Culture +10

Motivating Collaborative Consumption in Fashion: Consumer Benefits, Perceived Risks, Service Trust, and Usage Intention of Online Fashion Rental Services

Sae Eun Lee, Hye Jung Jung, Kyu‐Hye Lee · Sustainability · 2021 · 67 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +20

Impacts of country images on luxury fashion brand: facilitating with the brand resonance model

Hye Jung Jung, Yuri Lee, Hae Jung Kim et al. · Journal of Fashion Marketing and Management · 2014 · 54 citations

Luxury Fashion Brand, Digital Marketing, International Marketing +27