So Won Jeong

The role of experiential value in online shopping

So Won Jeong, Ann Marie Fiore, Linda S. Niehm et al. · Internet Research · 2009 · 238 citations

Customer Satisfaction, Digital Marketing, Value Theory +24

How to measure social capital in an online brand community? A comparison of three social capital scales

So Won Jeong, Sejin Ha, Kyu‐Hye Lee · Journal of Business Research · 2020 · 81 citations

Social Capital Scales, Online Brand Community, Social Media +12

Dimensional effects of Korean SME’s entrepreneurial orientation on internationalization and performance: the mediating role of marketing capability

Byoungho Jin, Sojin Jung, So Won Jeong · International Entrepreneurship and Management Journal · 2017 · 80 citations

Marketing, International Management, International Marketing +10

Dynamic simulation of an absorption heat pump for recovering low grade waste heat

So Won Jeong, B.H. Kang, Sarng Woo Karng · Applied Thermal Engineering · 1998 · 77 citations

Engineering, Heat Recovery, Energy Efficiency +12

Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets: how do social capital and marketing innovation matter?

So Won Jeong, Jae‐Eun Chung · Asia Pacific Journal of Marketing and Logistics · 2022 · 72 citations

Firm Performance, International Marketing, Marketing Innovation Matter +23