Naan Ju

Consumer resistance to innovation: smart clothing

Naan Ju, Kyu‐Hye Lee · Fashion and Textiles · 2020 · 75 citations · Full text

Business, Marketing, Marketing Management +16

Fake human but real influencer: the interplay of authenticity and humanlikeness in Virtual Influencer communication?

Naan Ju, Terry Haekyung Kim, Hyunjoo Im · Fashion and Textiles · 2024 · 59 citations · Full text

Social Sciences, Communication, Marketing +15

Electric vehicle resistance from Korean and American millennials: Environmental concerns and perception

Naan Ju, Seong Hun Kim · Transportation Research Part D Transport and Environment · 2022 · 39 citations

Engineering, Automotive Engineering, Electrical Engineering +13

Perceptions and Resistance to Accept Smart Clothing: Moderating Effect of Consumer Innovativeness

Naan Ju, Kyu‐Hye Lee · Applied Sciences · 2021 · 31 citations · Full text

Arts, Innovation Management, Marketing +12

Factors Affecting Consumer Awareness and the Purchase of Eco-Friendly Vehicles: Textual Analysis of Korean Market

Naan Ju, Kyu‐Hye Lee, Seong Hun Kim · Sustainability · 2021 · 19 citations · Full text

Business, Automotive Engineering, Marketing +15