Concepedia

Hyunjoo Im

HI

29

Publications

1.6K

Citations

21

H-Index

2010

Active since

Affiliations

University of Minnesota(Current)

California State Polytechnic University

California State University, Long Beach

Purdue University West Lafayette

Curtin University

Hyunjoo Im is an author at University of Minnesota specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorInteractive MarketingUser ExperienceDigital MarketingConsumer Decision MakingBehavioral SciencePurchase Intention

Publications per year

2010–2024

29

Publications

29

Role of web site design quality in satisfaction and word of mouth generation

Young Ha, Hyunjoo Im · Journal of service management · 2012 · 189 citations

Customer Satisfaction, Digital Marketing, Consumer Research +22

"I Like Your Suggestion!" the role of humanlikeness and parasocial relationship on the website versus voice shopper's perception of recommendations

Claire Whang, Hyunjoo Im · Psychology and Marketing · 2020 · 161 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +24

“You are too friendly!” The negative effects of social media marketing on value perceptions of luxury fashion brands

Minjung Park, Hyunjoo Im, Hyeyoung Kim · Journal of Business Research · 2018 · 121 citations

Advertising, Brand Equity, Social Media +14

Teaching Creative Thinking Skills

Hyunjoo Im, Brad Hokanson, Kim K. P. Johnson · Clothing and Textiles Research Journal · 2015 · 113 citations

Educational Psychology, Education, Social Sciences +19

The impact of perceived similarity to other customers on shopping mall satisfaction

HyorkJin Kwon, Sejin Ha, Hyunjoo Im · Journal of Retailing and Consumer Services · 2015 · 94 citations

Perceived Similarity, Customer Satisfaction, Customer Experience +10

Rows per page

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