Concepedia

Claire Whang

CW

5

Publications

264

Citations

5

H-Index

2018

Active since

Affiliations

California State Polytechnic University(Current)

University of Minnesota

Indiana University East

Claire Whang is an author at California State Polytechnic University specializing in interactive marketing, marketing, and management.

Top concepts

MarketingInteractive MarketingManagementUser ExperienceConsumer ResearchHuman-computer InteractionDesignFashionPersuasionEngineering

Publications per year

2018–2022

5

Publications

5

"I Like Your Suggestion!" the role of humanlikeness and parasocial relationship on the website versus voice shopper's perception of recommendations

Claire Whang, Hyunjoo Im · Psychology and Marketing · 2020 · 161 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +24

Building trust with voice assistants for apparel shopping: The effects of social role and user autonomy

Jennifer Huh, Claire Whang, Hye‐Young Kim · Journal of Global Fashion Marketing · 2022 · 38 citations

Personalizing 3D virtual fashion stores: Exploring modularity with a typology of atmospherics based on user input

Juanjuan Wu, Sanga Song, Claire Whang · Information & Management · 2021 · 25 citations

Exploring Modularity, Engineering, User-centered Design +16

Personalizing 3D virtual fashion stores: an action research approach to modularity development

Juanjuan Wu, Bo Ra Joo, Ahmad Saquib Sina et al. · International Journal of Retail & Distribution Management · 2021 · 21 citations

Engineering, Action Research Approach, Consumer Research +19

Does recommendation matter for trusting beliefs and trusting intentions? Focused on different types of recommender system and sponsored recommendation

Claire Whang, Hyunjoo Im · International Journal of Retail & Distribution Management · 2018 · 19 citations

Behavioral Decision Making, Digital Marketing, Amazon Mturk +29

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