Concepedia

Jennifer Huh

JH

4

Publications

117

Citations

4

H-Index

2022

Active since

Affiliations

University of Minnesota(Current)

Jennifer Huh is an author at University of Minnesota specializing in consumer behavior, management, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingBrandingAdvertisingEngineeringCommunicationBrand Strategy

Publications per year

2022–2024

4

Publications

4

“Oh, happy day!” Examining the role of AI-powered voice assistants as a positive technology in the formation of brand loyalty

Jennifer Huh, Hye-Young Kim, Garim Lee · Journal of Research in Interactive Marketing · 2023 · 44 citations

Artificial Intelligence, Customer Satisfaction, Engineering +32

Building trust with voice assistants for apparel shopping: The effects of social role and user autonomy

Jennifer Huh, Claire Whang, Hye‐Young Kim · Journal of Global Fashion Marketing · 2022 · 38 citations

Showrooming versus webrooming: Examining motivational differences in omnichannel exploratory behaviors

Jennifer Huh, Hye‐Young Kim · The International Review of Retail Distribution and Consumer Research · 2022 · 18 citations

Customer Satisfaction, Engineering, Behavioral Decision Making +25

Green as the new status symbol: Examining green signaling effects among Gen Z and Millennial consumers

Jennifer Huh, Naeun Kim · Journal of Fashion Marketing and Management · 2024 · 17 citations

Green Marketing, Digital Marketing, Consumer Study +29

Rows per page

1–4 of 4