Concepedia

Hye‐Young Kim

HK

6

Publications

126

Citations

6

H-Index

2008

Active since

Affiliations

University of Minnesota(Current)

Hye‐Young Kim is an author at University of Minnesota specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchFashionBrandingBusinessAdvertisingCommunicationBrand ManagementConsumer Behavior

Publications per year

2008–2024

6

Publications

6

Building trust with voice assistants for apparel shopping: The effects of social role and user autonomy

Jennifer Huh, Claire Whang, Hye‐Young Kim · Journal of Global Fashion Marketing · 2022 · 38 citations

Algorithm fashion designer? ascribed mind and perceived design expertise of AI versus human

Garim Lee, Hye‐Young Kim · Psychology and Marketing · 2024 · 26 citations · Full text

Ai Threats, Behavioral Decision Making, Affective Design +29

Repositioning luxury fashion brands as intentional agents: the roles of consumer envy and admiration

Bo Ra Joo, Hye‐Young Kim · Journal of Fashion Marketing and Management · 2021 · 20 citations

Digital Marketing, Consumer Research, Brand Strategy +28

Receptivity to advertising messages and desired shopping values

Hye‐Young Kim, Youn‐Kyung Kim · Journal of Marketing Communications · 2008 · 16 citations

Widespread Retail Competition, Consumer Study, Consumer Research +16

Psychological Ownership of Avatars in the Metaverse: Its Key Antecedents and Outcomes

Jinsu Park, Hye‐Young Kim · Journal of Consumer Behaviour · 2024 · 16 citations · Full text

Rows per page

1–5 of 6