Concepedia

Jinsu Park

JP

Statistics

Publications

2

Citations

122

H-Index

2

Active since

2023

Affiliations

University of Minnesota(Current)

Jinsu Park is an author at University of Minnesota specializing in marketing management, marketing, and business.

ORCID

Publications per year

2023–2024

2

Publications

2

Examining self-congruence between user and avatar in purchasing behavior from the metaverse to the real world

Jinsu Park, Naeun Kim · Journal of Global Fashion Marketing · 2023 · 103 citations

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Psychological Ownership of Avatars in the Metaverse: Its Key Antecedents and Outcomes

Jinsu Park, Hye‐Young Kim · Journal of Consumer Behaviour · 2024 · 19 citations · Full text

, , +13

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