Concepedia

Bo Ra Joo

BR

3

Publications

83

Citations

3

H-Index

2021

Active since

Affiliations

Twin Cities Orthopedics(Current)

University of Minnesota

Bo Ra Joo is an author at Twin Cities Orthopedics specializing in fashion, marketing, and consumer research.

ORCID

Top concepts

Publications per year

2021–2021

3

Publications

3

The impact of inclusive fashion advertising with plus-size models on female consumers: The mediating role of brand warmth

Bo Ra Joo, Juanjuan Wu · Journal of Global Fashion Marketing · 2021 · 42 citations

, , +21

Personalizing 3D virtual fashion stores: an action research approach to modularity development

Juanjuan Wu, Bo Ra Joo, Ahmad Saquib Sina et al. · International Journal of Retail & Distribution Management · 2021 · 21 citations

, , +19

Repositioning luxury fashion brands as intentional agents: the roles of consumer envy and admiration

Bo Ra Joo, Hye‐Young Kim · Journal of Fashion Marketing and Management · 2021 · 20 citations

, , +28

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