Concepedia

Ahmad Saquib Sina

AS

4

Publications

98

Citations

4

H-Index

2019

Active since

Affiliations

University of Minnesota(Current)

Ahmad Saquib Sina is an author at University of Minnesota specializing in interactive marketing, design, and marketing.

Top concepts

DesignMarketingUser ExperienceConsumer ResearchInteractive MarketingManagementConsumer BehaviorProduct ExperienceCustomer SatisfactionHealth

Publications per year

2019–2022

4

Publications

4

The effects of retail environmental design elements in virtual reality (VR) fashion stores

Ahmad Saquib Sina, Juanjuan Wu · The International Review of Retail Distribution and Consumer Research · 2022 · 40 citations

Personalizing 3D virtual fashion stores: an action research approach to modularity development

Juanjuan Wu, Bo Ra Joo, Ahmad Saquib Sina et al. · International Journal of Retail & Distribution Management · 2021 · 21 citations

Engineering, Action Research Approach, Consumer Research +19

Enhancing consumer satisfaction and retail patronage through brand experience, cognitive pleasure, and shopping enjoyment: A comparison between lifestyle and product-centric displays

Ahmad Saquib Sina, Hye‐Young Kim · Journal of Global Fashion Marketing · 2019 · 19 citations

Customer Experience, Customer Satisfaction, Cognitive Pleasure +19

Effects of 3D vs 2D interfaces and product-coordination methods

Ahmad Saquib Sina, Juanjuan Wu · International Journal of Retail & Distribution Management · 2019 · 18 citations

Customer Satisfaction, Flow Theory, Digital Marketing +28

Rows per page

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