Concepedia
Statistics
Publications
32
Citations
1.7K
H-Index
19
Active since
2004
Affiliations
Ewha Womans University(Current)
Duksung Women's University
University of South Carolina
Indiana University Bloomington
University of Minnesota
Minjung Park is an author at Ewha Womans University specializing in marketing, consumer behavior, and fashion.
Publications per year
2004–2024
Effects of perceived interactivity of augmented reality on consumer responses: A mental imagery perspective
Minjung Park, Jungmin Yoo · Journal of Retailing and Consumer Services · 2019 · 382 citations
Arts, Behavioral Sciences, Psychology +11
The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands
Jungmin Yoo, Minjung Park · Journal of Business Research · 2016 · 221 citations
Business, Marketing, Marketing Management +14
“You are too friendly!” The negative effects of social media marketing on value perceptions of luxury fashion brands
Minjung Park, Hyunjoo Im, Hyeyoung Kim · Journal of Business Research · 2018 · 128 citations
Business, Marketing, Marketing Management +16
Brand name and promotion in online shopping contexts
Minjung Park, Sharron J. Lennon · Journal of Fashion Marketing and Management · 2009 · 111 citations
A Cross-Sectional Study of Socioeconomic Status and the Metabolic Syndrome in Korean Adults
Minjung Park, Kyung Eun Yun, Go Eun Lee et al. · Annals of Epidemiology · 2007 · 105 citations
Medicine, Endocrinology, Nutritional Sciences +17
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