Jungmin Yoo

Effects of perceived interactivity of augmented reality on consumer responses: A mental imagery perspective

Minjung Park, Jungmin Yoo · Journal of Retailing and Consumer Services · 2019 · 382 citations

Arts, Behavioral Sciences, Psychology +11

The effects of online product presentation on consumer responses: A mental imagery perspective

Jungmin Yoo, Minjeong Kim · Journal of Business Research · 2014 · 325 citations

Business, Marketing, Psychology +15

How interactivity and vividness influence consumer virtual reality shopping experience: the mediating role of telepresence

Jung-Hwan Kim, Minjeong Kim, Minjung Park et al. · Journal of Research in Interactive Marketing · 2021 · 237 citations

Business, Marketing, Retail Management +16

The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands

Jungmin Yoo, Minjung Park · Journal of Business Research · 2016 · 221 citations

Business, Marketing, Marketing Management +14

Immersive interactive technologies and virtual shopping experiences: Differences in consumer perceptions between augmented reality (AR) and virtual reality (VR)

Jung-Hwan Kim, Minjeong Kim, Minjung Park et al. · Telematics and Informatics · 2022 · 151 citations

Business, Marketing, Marketing Management +17