Concepedia
Statistics
Publications
15
Citations
871
H-Index
13
Active since
2012
Affiliations
Parsons School of Design(Current)
New School
Hong Kong Polytechnic University
University of Tennessee at Knoxville
Seoul School of Integrated Sciences and Technologies
Erin Cho is an author at Parsons School of Design specializing in consumer behavior, marketing, and business.
Publications per year
2012–2025
The mechanism of trust affecting collaboration in virtual teams and the moderating roles of the culture of autonomy and task complexity
Ok-Kyu Choi, Erin Cho · Computers in Human Behavior · 2018 · 130 citations
Management, Organization Studies, Organizational Behavior +15
Can an intelligent personal assistant (IPA) be your friend? Para-friendship development mechanism between IPAs and their users
Chung‐Wha Ki, Erin Cho, Jung Eun Lee · Computers in Human Behavior · 2020 · 122 citations · Full text
Social Sciences, Computer Science, Interaction Design +8
Style consumption: its drivers and role in sustainable apparel consumption
Erin Cho, Shipra Gupta, Youn‐Kyung Kim · International Journal of Consumer Studies · 2015 · 120 citations
Social Sciences, Marketing, Consumer Behavior +12
Personality factors and flow affecting opinion leadership in social media
Christina Soyoung Song, Erin Cho, Youn‐Kyung Kim · Personality and Individual Differences · 2017 · 80 citations
Social Sciences, Leadership, Social Psychology +12
Actual and ideal self-congruity affecting consumers’ emotional and behavioral responses toward an online store
Wanmo Koo, Erin Cho, Youn‐Kyung Kim · Computers in Human Behavior · 2014 · 77 citations
Business, Marketing, Psychology +16
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