Concepedia
Statistics
Publications
17
Citations
974
H-Index
15
Active since
2009
Affiliations
Parsons School of Design(Current)
New School
Hong Kong Polytechnic University
University of Tennessee at Knoxville
Seoul School of Integrated Sciences and Technologies
Erin Cho is an author at Parsons School of Design specializing in marketing, management, and consumer behavior.
Top concepts
ManagementMarketingConsumer BehaviorConsumer ResearchBusinessArtsCommunicationSocial InfluenceEngineeringSocial Sciences
Publications per year
2009–2024
The mechanism of trust affecting collaboration in virtual teams and the moderating roles of the culture of autonomy and task complexity
Ok-Kyu Choi, Erin Cho · Computers in Human Behavior · 2018 · 126 citations
Trust Metric, Virtual Enterprise, Moderating Roles +15
Can an intelligent personal assistant (IPA) be your friend? Para-friendship development mechanism between IPAs and their users
Chung‐Wha Ki, Erin Cho, Jung Eun Lee · Computers in Human Behavior · 2020 · 117 citations · Full text
Chatbot, Engineering, Assistive Technology +11
Style consumption: its drivers and role in sustainable apparel consumption
Erin Cho, Shipra Gupta, Youn‐Kyung Kim · International Journal of Consumer Studies · 2015 · 116 citations
Sustainable Consumption, Behavioral Decision Making, Consumer Study +16
The effect of service quality on trust and commitment varying across generations
Erin Cho, Haiyan Hu · International Journal of Consumer Studies · 2009 · 110 citations
Customer Satisfaction, Consumer Research, Social Influence +18
Personality factors and flow affecting opinion leadership in social media
Christina Soyoung Song, Erin Cho, Youn‐Kyung Kim · Personality and Individual Differences · 2017 · 78 citations
Opinion Leadership, Personality Psychology, Social Media +11
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