Concepedia
Statistics
Publications
6
Citations
242
H-Index
Active since
2012
Affiliations
Western Illinois University(Current)
University of Tennessee at Knoxville
Oklahoma State University
Wanmo Koo is an author at Western Illinois University specializing in marketing, consumer behavior, and business.
Publications per year
2012–2017
Actual and ideal self-congruity affecting consumers’ emotional and behavioral responses toward an online store
Wanmo Koo, Erin Cho, Youn‐Kyung Kim · Computers in Human Behavior · 2014 · 77 citations
Business, Marketing, Psychology +16
Impacts of Store Environmental Cues on Store Love and Loyalty: Single-Brand Apparel Retailers
Wanmo Koo, Youn‐Kyung Kim · Journal of International Consumer Marketing · 2013 · 75 citations
Business, Marketing, Psychology +12
The four faces of apparel consumers: Identifying sustainable consumers for apparel
Hyejune Park, Min‐Young Lee, Wanmo Koo · Journal of Global Fashion Marketing · 2017 · 43 citations
Business, Marketing, Marketing Management +16
Generation Y Consumers’ Value Perceptions toward Apparel Mobile Advertising: Functions of Modality and Culture
Wanmo Koo, Dee K. Knight, Kiseol Yang et al. · International Journal of Marketing Studies · 2012 · 20 citations · Full text
Social Sciences, Marketing, Marketing Management +16
Critical Atmospheric Cues in Designing Online Stores: The Case of Amazon.com
Wanmo Koo, Hyejune Park · International Journal of Marketing Studies · 2017 · 17 citations · Full text
Business, Marketing, Social Psychology +17
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