Concepedia

David A. Reid

DA

15

Publications

496

Citations

14

H-Index

1992

Active since

Affiliations

University of Toledo(Current)

Western Michigan University

University of South Florida

Florida Polytechnic University

Bowling Green State University

David A. Reid is an author at University of Toledo specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchCustomer SatisfactionConsumer BehaviorSales ManagementRelationship MarketingNegotiationBusiness Strategy

Publications per year

1992–2017

15

Publications

15

Examining the Role of Brand Equity in Business Markets: A Model, Research Propositions, and Managerial Implications

John Kim, David A. Reid, Richard E. Plank et al. · Journal of Business-to-Business Marketing · 1999 · 55 citations

Marketing, Customer Satisfaction, Personal Branding +14

The Mediating Role of Sales Behaviors: An Alternative Perspective of Sales Performance and Effectiveness

Richard E. Plank, David A. Reid · Journal of Personal Selling and Sales Management · 1994 · 54 citations · Full text

Customer Satisfaction, Mediating Role, Consumer Research +17

A Short Measure of Perceived Empathy

Richard E. Plank, Ann P. Minton, David A. Reid · Psychological Reports · 1996 · 51 citations

Marketing, Customer Satisfaction, Customer Experience +13

Measuring buyers’ perceptions of conflict in business‐to‐business sales interactions

David A. Reid, Ellen Bolman Pullins, Richard E. Plank et al. · Journal of Business and Industrial Marketing · 2004 · 46 citations

Psic Measure, Negotiation, Relationship Marketing +13

The impact of purchase situation on salesperson communication behaviors in business markets

David A. Reid, Ellen Bolman Pullins, Richard E. Plank · Industrial Marketing Management · 2002 · 45 citations

Customer Satisfaction, Interactive Marketing, Management +11

Rows per page

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