Concepedia

Marnix S. Bügel

MS

4

Publications

814

Citations

4

H-Index

2010

Active since

Affiliations

University of Groningen(Current)

Marnix S. Bügel is an author at University of Groningen specializing in marketing, management, and customer satisfaction.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionConsumer BehaviorDigital MarketingRelationship MarketingBrandingBrand Equity

Publications per year

2010–2017

4

Publications

4

Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research

Barak Libai, Ruth N. Bolton, Marnix S. Bügel et al. · Journal of Service Research · 2010 · 602 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +20

Customer intimacy and commitment to relationships with firms in five different sectors: Preliminary evidence

Marnix S. Bügel, Peter C. Verhoef, Abraham P. Buunk · Journal of Retailing and Consumer Services · 2010 · 87 citations

Customer Satisfaction, Relationship Marketing, Different Sectors +11

The impact of corporate social responsibility on customer attitudes and retention—the moderating role of brand success indicators

Jenny van Doorn, Marjolijn Onrust, Peter C. Verhoef et al. · Marketing Letters · 2017 · 79 citations · Full text

Customer Satisfaction, Socially Responsible Product, Brand Success Indicators +18

A Comparison of Customer Commitment in Five Sectors Using the Psychological Investment Model

Marnix S. Bügel, Abraham P. Buunk, Peter C. Verhoef · Journal of Relationship Marketing · 2010 · 46 citations

Relationship Marketing, Customer Satisfaction, Digital Marketing +14

Rows per page

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