Marjolijn Onrust

The impact of corporate social responsibility on customer attitudes and retention—the moderating role of brand success indicators

Jenny van Doorn, Marjolijn Onrust, Peter C. Verhoef et al. · Marketing Letters · 2017 · 80 citations · Full text

Business, Marketing, Marketing Management +14

The impact of home–host cultural distance on foreign affiliate sales: The moderating role of cultural variation within host countries

Sjoerd Beugelsdijk, Arjen Slangen, Robbert Maseland et al. · Journal of Business Research · 2013 · 79 citations · Full text

Business, International Business, Marketing +15

Cultural distance in international business and management: from mean-based to variance-based measures

Sjoerd Beugelsdijk, Robbert Maseland, Marjolijn Onrust et al. · The International Journal of Human Resource Management · 2014 · 78 citations · Full text

Management, International Business, International Management +13