Francisco Villarroel Ordenes

Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages

Francisco Villarroel Ordenes, Dhruv Grewal, Stephan Ludwig et al. · Journal of Consumer Research · 2018 · 321 citations · Full text

Business, Marketing, Marketing Management +15

Customer experience management in the age of big data analytics: A strategic framework

Maria Holmlund, Yves Van Vaerenbergh, Robert Ciuchita et al. · Journal of Business Research · 2020 · 309 citations · Full text

Business, Marketing, Strategic Management +15

Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media

Francisco Villarroel Ordenes, Stephan Ludwig, Ko de Ruyter et al. · Journal of Consumer Research · 2017 · 241 citations · Full text

Computing, Marketing, Discourse Analysis +16

Customer engagement in a Big Data world

Werner H. Kunz, Lerzan Aksoy, Yakov Bart et al. · Journal of Services Marketing · 2017 · 213 citations · Full text

Business, Strategic Management, Strategy +12

Analyzing Customer Experience Feedback Using Text Mining

Francisco Villarroel Ordenes, Babis Theodoulidis, Jamie Burton et al. · Journal of Service Research · 2014 · 185 citations · Full text

Business, Computer Science, Marketing +17