Concepedia
Statistics
Publications
15
Citations
1.2K
H-Index
13
Active since
1982
Affiliations
University of Utah(Current)
James Madison University
Virginia Tech
The University of Texas at Arlington
University of North Florida
Kenneth D. Bahn is an author at University of Utah specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchBusinessCustomer SatisfactionAdvertisingLogisticsSupply Chain ManagementConsumer Decision Making
Publications per year
1982–2015
Developmental Recognition of Consumption Symbolism
Russell W. Belk, Kenneth D. Bahn, Robert Mayer · Journal of Consumer Research · 1982 · 595 citations
June 1982, Consumer Study, Value Theory +18
Consumer logistics: Conceptualization, pertinent issues and a proposed program for research
Kent L. Granzin, Kenneth D. Bahn · Journal of the Academy of Marketing Science · 1989 · 88 citations
Customer Satisfaction, Physical Distribution, Transport Logistic +9
How and When do Brand Perceptions and Preferences First Form? A Cognitive Developmental Investigation
Kenneth D. Bahn · Journal of Consumer Research · 1986 · 80 citations
Do Brand Perceptions, Behavioral Decision Making, Consumer Study +22
When Do Large Product Assortments Benefit Consumers? An Information-Processing Perspective
D. Eric Boyd, Kenneth D. Bahn · Journal of Retailing · 2009 · 73 citations
Economics, Consumer Study, Interactive Marketing +10
Literal versus extended symbolic messages and advertising effectiveness: The moderating role of need for cognition
Ian Brennan, Kenneth D. Bahn · Psychology and Marketing · 2006 · 60 citations
Behavioral Decision Making, Digital Marketing, Targeted Advertising +23
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