Ian Brennan - Concepedia

Author

Ian Brennan

Also Known As

Ian Brennan

Publications

449

Citations

H-Index

Concepts

All Affiliations

Ian Brennan is an author at Colorado State University Pueblo specializing in management, marketing, and business.

#	Concept	H-Index	Publications	Citations
1	Management	5	5	427
2	Business	4	4	367
3	Cognitive Science	2	2	180
4	Health Sciences	1	1	125
5	Social Sciences	1	1	60

Ian Brennan

Publications

427

Citations

H-Index

Page 1

	Year	Citations
The influence of product-placement type & exposure time on product-placement recognition Ian Brennan, Khalid M. Dubas, Laurie A. Babin International Journal of Advertising Product-placement TypeProduct-placement RecognitionAdvertisingProduct ExperienceBrand Names	1999	125
Brand Placement Recognition Ian Brennan, Laurie A. Babin Journal of Promotion Management Brand StrategyConsumer ResearchManagementBrand BuildingUser Perception	2004	120
Key antecedents of Executive Information System success: a path analytic approach Deepinder Bajwa, Arun Rai, Ian Brennan Decision Support Systems Customer SatisfactionOrganizational CommunicationInformation Technology ManagementManagementBusiness	1998	84
Literal versus extended symbolic messages and advertising effectiveness: The moderating role of need for cognition Ian Brennan, Kenneth D. Bahn Psychology and Marketing Behavioral Decision MakingDigital MarketingTargeted AdvertisingConsumer ResearchSubtle Cue	2006	60
Brand placement in novels Ian Brennan International Journal of Advertising Brand StrategyConsumer ResearchManagementMarketing CommunicationBrand Name	2008	38

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