Concepedia

Ian Brennan

IB

5

Publications

427

Citations

5

H-Index

1998

Active since

Affiliations

Colorado State University Pueblo(Current)

University of Southern Mississippi

Fayetteville State University

Ian Brennan is an author at Colorado State University Pueblo specializing in management, marketing, and business.

Top concepts

ManagementBusinessMarketingConsumer ResearchAdvertisingBrand AwarenessInteractive MarketingBrandingBrand EquityBrand Strategy

Publications per year

1998–2008

5

Publications

5

The influence of product-placement type & exposure time on product-placement recognition

Ian Brennan, Khalid M. Dubas, Laurie A. Babin · International Journal of Advertising · 1999 · 125 citations

Product-placement Type, Product-placement Recognition, Advertising +13

Brand Placement Recognition

Ian Brennan, Laurie A. Babin · Journal of Promotion Management · 2004 · 120 citations

Brand Strategy, Consumer Research, Management +17

Key antecedents of Executive Information System success: a path analytic approach

Deepinder Bajwa, Arun Rai, Ian Brennan · Decision Support Systems · 1998 · 84 citations

Customer Satisfaction, Organizational Communication, Information Technology Management +11

Literal versus extended symbolic messages and advertising effectiveness: The moderating role of need for cognition

Ian Brennan, Kenneth D. Bahn · Psychology and Marketing · 2006 · 60 citations

Behavioral Decision Making, Digital Marketing, Targeted Advertising +23

Brand placement in novels

Ian Brennan · International Journal of Advertising · 2008 · 38 citations

Brand Strategy, Consumer Research, Management +17

Rows per page

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