Rehan Husain

The role of brand experience, brand resonance and brand trust in luxury consumption

Rehan Husain, Justin Paul, Bernadett Köles · Journal of Retailing and Consumer Services · 2022 · 112 citations

Business, Marketing, Marketing Management +15

The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands

Rehan Husain, Amna Ahmad, Bilal Mustafa Khan · Cogent Business & Management · 2022 · 72 citations · Full text

Business, Marketing, Marketing Management +17

The role of status consumption and brand equity: A comparative study of the marketing of Indian luxury brands by traditional and social‐media

Rehan Husain, Amna Ahmad, Bilal Mustafa Khan · Global Business and Organizational Excellence · 2022 · 46 citations

Business, Marketing, Marketing Management +15

Past, present, and future of anthropomorphism in hospitality & tourism: conceptualization and systematic review

Rehan Husain, Vir Ved Ratna, Anupam Saxena · Journal of Hospitality Marketing & Management · 2023 · 31 citations

Management, Hospitality Management, Tourism Management +13

Effect of social media marketing on online travel purchase behavior post-COVID-19: mediating role of brand trust and brand loyalty

Mohd Azhar, Rehan Husain, Sheeba Hamid et al. · Future Business Journal · 2023 · 24 citations · Full text

Business, Marketing, Marketing Management +16