Concepedia

Bilal Mustafa Khan

BM

Statistics

Publications

4

Citations

169

H-Index

4

Active since

2019

Affiliations

Aligarh Muslim University(Current)

Bilal Mustafa Khan is an author at Aligarh Muslim University specializing in business, marketing management, and brand equity.

Publications per year

2019–2022

4

Publications

4

The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands

Rehan Husain, Amna Ahmad, Bilal Mustafa Khan · Cogent Business & Management · 2022 · 72 citations · Full text

Business, Marketing, Marketing Management +17

The role of status consumption and brand equity: A comparative study of the marketing of Indian luxury brands by traditional and social‐media

Rehan Husain, Amna Ahmad, Bilal Mustafa Khan · Global Business and Organizational Excellence · 2022 · 46 citations

Business, Marketing, Marketing Management +15

Role of social media technologies and customer relationship management capabilities 2.0 in creating customer loyalty and university reputation

Syed Asim Shah, Muhammad Haroon Shoukat, Muhammad Shakil Ahmad et al. · Journal of Marketing for HIGHER EDUCATION · 2021 · 28 citations

Business, Higher Education, Management Information Systems +14

The Role of Social Media Communication in Brand Equity Creation: An Empirical Study

Mohd S. Alam, Bilal Mustafa Khan · IUP Journal of Brand Management · 2019 · 23 citations

Business, Marketing, Marketing Management +16

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