Muhammad Haroon Shoukat

Customer delight, engagement, experience, value co-creation, place identity, and revisit intention: a new conceptual framework

Muhammad Haroon Shoukat, Haywantee Ramkissoon · Journal of Hospitality Marketing & Management · 2022 · 100 citations · Full text

Consequences of local culinary memorable experience: Evidence from TikTok influencers

Muhammad Haroon Shoukat, Kareem M. Selem, Islam Elgammal et al. · Acta Psychologica · 2023 · 55 citations · Full text

Smartpls 4.4, Customer Satisfaction, Culinary Studies +21

How entrepreneurial environment and education influence university students' entrepreneurial intentions: the mediating role of entrepreneurial motivation

Jyoti Chahal, Muhammad Haroon Shoukat, Rami Ayoubi · Higher Education Skills and Work-based Learning · 2023 · 33 citations · Full text

Entrepreneurial Phenomenon, Student Motivation, Entrepreneurial Environment +15

Sustainable entrepreneurship: examining stimulus-organism-response to the nexus of environment, education and motivation

Jyoti Chahal, Vishal Dagar, Muhammad Haroon Shoukat · Management Decision · 2024 · 30 citations

Sustainable Development, Education, Sustainable Innovation +16

How Does Social Media Influencer Credibility Blow the Promotional Horn? A Dual Mediation Model

Muhammad Haroon Shoukat, Kareem M. Selem, Syed Asim Shah · Journal of Relationship Marketing · 2023 · 28 citations

Social Media Users, Digital Marketing, Promotional Horn +26