Syed Asim Shah

Refuelling knowledge management processes towards organisational performance: mediating role of creative organisational learning

Umar Farooq Sahibzada, Jianfeng Cai, Khawaja Fawad Latif et al. · Knowledge Management Research & Practice · 2020 · 90 citations

How Does Social Media Influencer Credibility Blow the Promotional Horn? A Dual Mediation Model

Muhammad Haroon Shoukat, Kareem M. Selem, Syed Asim Shah · Journal of Relationship Marketing · 2023 · 28 citations

Social Media Users, Digital Marketing, Promotional Horn +26

Role of social media technologies and customer relationship management capabilities 2.0 in creating customer loyalty and university reputation

Syed Asim Shah, Muhammad Haroon Shoukat, Muhammad Shakil Ahmad et al. · Journal of Marketing for HIGHER EDUCATION · 2021 · 25 citations

Customer Satisfaction, Digital Marketing, Smts Use +18

The dual effect of digital communication reinforcement drivers on purchase intention in the social commerce environment

Kareem M. Selem, Muhammad Haroon Shoukat, Syed Asim Shah et al. · Humanities and Social Sciences Communications · 2023 · 23 citations · Full text

What Drives Followers-Influencer Intention in Influencer Marketing? The Perspectives of Emotional Attachment and Quality of Information

Syed Asim Shah, Muhammad Haroon Shoukat, Waseef Jamal et al. · SAGE Open · 2023 · 22 citations · Full text

Customer Satisfaction, Digital Marketing, Social Psychology +30