Concepedia
Statistics
Publications
5
Citations
346
H-Index
Active since
2012
Affiliations
University of Washington(Current)
University of Washington Bothell
University of Cincinnati
Seattle University
Edita S. Cao is an author at University of Washington specializing in psychology, social sciences, and business.
Publications per year
2012–2022
Enhancing financial performance with social media: An impression management perspective
Dara G. Schniederjans, Edita S. Cao, Marc J. Schniederjans · Decision Support Systems · 2012 · 209 citations · Full text
Social Sciences, Finance, Performance Management +13
How product aesthetics cues efficacy beliefs of product performance
Aparna Sundar, Edita S. Cao, Karen A. Machleit · Psychology and Marketing · 2020 · 44 citations
Business, Marketing, Psychology +13
Is unnatural unhealthy? Think about it: Overcoming negative halo effects from food labels
Aparna Sundar, Edita S. Cao, Ruomeng Wu et al. · Psychology and Marketing · 2021 · 37 citations
Agriculture, Food Science, Psychology +17
Punishing Politeness: The Role of Language in Promoting Brand Trust
Aparna Sundar, Edita S. Cao · Journal of Business Ethics · 2018 · 33 citations
Business, Marketing, Marketing Management +11
The influence of language style (formal vs. colloquial) on the effectiveness of charitable appeals
Bruce E. Pfeiffer, Aparna Sundar, Edita S. Cao · Psychology and Marketing · 2022 · 23 citations
Social Sciences, Organizational Behavior, Social Psychology +15
1–5 of 5