Bruce E. Pfeiffer - Concepedia

Author

Bruce E. Pfeiffer

University of New Hampshire at Manchester ORCID

Also Known As

Bruce E. Pfeiffer, Bruce Pfeiffer, Pfeiffer, Bruce E.

Publications

756

Citations

H-Index

Concepts

All Affiliations

University of New Hampshire at Manchester University of New Hampshire Dalhousie University

About

Bruce E. Pfeiffer is an author at University of New Hampshire at Manchester specializing in social psychology, social sciences, and behavioral decision making.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	1	1	591
2	Business	1	1	591
3	Engineering	1	1	32
4	Health Sciences	1	1	34
5	Language Studies	1	1	19

Bruce E. Pfeiffer

Publications

717

Citations

H-Index

Page 1

	Year	Citations
The Firm's Management of Social Interactions David Godes, Dina Mayzlin, Yubo Chen, Marketing Letters Interpersonal CommunicationOrganizational CommunicationSocial OrganizationManagementBusiness	2005	591
Affective Influences on Evaluative Processing Paul M. Herr, Christine M. Page, Bruce E. Pfeiffer, Journal of Consumer Research	2012	41
Not too ugly to be tasty: Guiding consumer food inferences for the greater good Bruce E. Pfeiffer, Aparna Sundar, Hélène Deval Food Quality and Preference Food ChoiceEconomicsFood MarketingConsumer Food InferencesHealth Sciences	2021	34
Effects of Construal Level on Omission Detection and Multiattribute Evaluation Bruce E. Pfeiffer, Hélène Deval, Frank R. Kardes, Psychology and Marketing EngineeringBehavioral Decision MakingSocial PsychologyConsumer ResearchConsumer Attitude	2014	32
The influence of language style (formal vs. colloquial) on the effectiveness of charitable appeals Bruce E. Pfeiffer, Aparna Sundar, Edita S. Cao Psychology and Marketing Behavioral Decision MakingSocial PsychologyPublic OpinionSocial InfluenceCommunication	2022	19

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