Bruce E. Pfeiffer

Statistics

Publications

Citations

733

H-Index

Active since

2005

Affiliations

University of New Hampshire at Manchester(Current)

University of New Hampshire

Dalhousie University

Bruce E. Pfeiffer is an author at University of New Hampshire at Manchester specializing in social sciences, social influence, and behavioral sciences.

ORCID

Publications per year

2005–2022

Publications

The Firm's Management of Social Interactions

David Godes, Dina Mayzlin, Yubo Chen et al. · Marketing Letters · 2005 · 597 citations

Social Sciences, Organization Studies, Organizational Behavior +12

Affective Influences on Evaluative Processing

Paul M. Herr, Christine M. Page, Bruce E. Pfeiffer et al. · Journal of Consumer Research · 2012 · 42 citations

Social Sciences, Behavioral Sciences, Psychology +10

Not too ugly to be tasty: Guiding consumer food inferences for the greater good

Bruce E. Pfeiffer, Aparna Sundar, Hélène Deval · Food Quality and Preference · 2021 · 38 citations

Agriculture, Marketing, Foodways Studies +7

Effects of Construal Level on Omission Detection and Multiattribute Evaluation

Bruce E. Pfeiffer, Hélène Deval, Frank R. Kardes et al. · Psychology and Marketing · 2014 · 33 citations · Full text

Social Sciences, Behavioral Sciences, Psychology +11

The influence of language style (formal vs. colloquial) on the effectiveness of charitable appeals

Bruce E. Pfeiffer, Aparna Sundar, Edita S. Cao · Psychology and Marketing · 2022 · 23 citations

Social Sciences, Organizational Behavior, Social Psychology +15

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