Concepedia
Statistics
Publications
3
Citations
222
H-Index
Active since
2012
Affiliations
Dalhousie University(Current)
University of New Hampshire at Manchester
Hélène Deval is an author at Dalhousie University specializing in information evaluation, consumer theory, and marketing.
Publications per year
2012–2021
How Naive Theories Drive Opposing Inferences from the Same Information
Hélène Deval, Susan Powell Mantel, Frank R. Kardes et al. · Journal of Consumer Research · 2012 · 151 citations
Business, Marketing, Marketing Management +12
Not too ugly to be tasty: Guiding consumer food inferences for the greater good
Bruce E. Pfeiffer, Aparna Sundar, Hélène Deval · Food Quality and Preference · 2021 · 38 citations
Agriculture, Marketing, Foodways Studies +7
Effects of Construal Level on Omission Detection and Multiattribute Evaluation
Bruce E. Pfeiffer, Hélène Deval, Frank R. Kardes et al. · Psychology and Marketing · 2014 · 33 citations · Full text
Social Sciences, Behavioral Sciences, Psychology +11
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