Not too ugly to be tasty: Guiding consumer food inferences for the greater good

What is beautiful is good.

Karen K. Dion, Ellen Berscheid, Elaine Walster · Journal of Personality and Social Psychology · 1972 · 3.8K citations

Humanities, Art History, Aesthetics +7

The halo effect: Evidence for unconscious alteration of judgments.

Richard E. Nisbett, Timothy D. Wilson · Journal of Personality and Social Psychology · 1977 · 2K citations

Social Sciences, Psychology, Social Psychology +13

On the primacy of affect.

Robert B. Zajonc · American Psychologist · 1984 · 1.8K citations

Social Sciences, Psychology, Social Psychology +8

Sensory evaluation of food—Principles and practices 1998

D. Kilcast · Food Quality and Preference · 1998 · 1.7K citations

Agriculture, Food Science, Food Analysis +14

Seeking the Ideal Form: Product Design and Consumer Response

Peter Bloch · Journal of Marketing · 1995 · 1.4K citations

Arts, Design, Marketing +17