Christine M. Page

An Investigation of the Processes by Which Product Design and Brand Strength Interact to Determine Initial Affect and Quality Judgments

Christine M. Page, Paul M. Herr · Journal of Consumer Psychology · 2002 · 220 citations

Business, Marketing, Marketing Management +15

Web equity: a framework for building consumer value in online companies

Christine M. Page, Elzbieta Lepkowska‐White · Journal of Consumer Marketing · 2002 · 141 citations

Business, Marketing, Marketing Management +15

Asymmetric Association of Liking and Disliking Judgments: So What's Not to Like?

Paul M. Herr, Christine M. Page · Journal of Consumer Research · 2004 · 57 citations

Social Sciences, Behavioral Sciences, Psychology +13

If only I hadn't smoked: The impact of counterfactual thinking on a smoking‐related behavior

Christine M. Page, Patricia M. Colby · Psychology and Marketing · 2003 · 50 citations

Public Health, Behavioral Sciences, Psychology +12

Affective Influences on Evaluative Processing

Paul M. Herr, Christine M. Page, Bruce E. Pfeiffer et al. · Journal of Consumer Research · 2012 · 42 citations

Social Sciences, Behavioral Sciences, Psychology +10