Concepedia
Statistics
Publications
17
Citations
1.2K
H-Index
15
Active since
2000
Affiliations
Skidmore College(Current)
King's College - Pennsylvania
Elzbieta Lepkowska‐White is an author at Skidmore College specializing in marketing, business, and consumer behavior.
Publications per year
2000–2019
Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Exchange
Vanitha Swaminathan, Elzbieta Lepkowska‐White, Bharat P. Rao · Journal of Computer-Mediated Communication · 2006 · 513 citations
Business, Marketing, Marketing Management +17
Web equity: a framework for building consumer value in online companies
Christine M. Page, Elzbieta Lepkowska‐White · Journal of Consumer Marketing · 2002 · 141 citations
Business, Marketing, Marketing Management +15
A Test of Ad Appeal Effectiveness in Poland and The United States - The Interplay of Appeal, Product, and Culture
Elzbieta Lepkowska‐White, Thomas G. Brashear, Marc G. Weinberger · Journal of Advertising · 2003 · 85 citations
Business, Marketing, Marketing Management +16
An empirical test of antecedents and consequences of salesperson job satisfaction among Polish retail salespeople
Thomas G. Brashear, Elzbieta Lepkowska‐White, Cristian Chelariu · Journal of Business Research · 2002 · 66 citations
Business, Retail Management, Retail Sales Management +11
Social Media Marketing Management: A Conceptual Framework
Amy Parsons, Elzbieta Lepkowska‐White · Journal of Internet Commerce · 2018 · 60 citations
Social Sciences, Marketing, Marketing Management +11
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