Concepedia
Statistics
Publications
32
Citations
5.4K
H-Index
27
Active since
1996
Affiliations
University of Pittsburgh(Current)
University of Georgia
University of Massachusetts Amherst
Texas A&M University
University of Minnesota
Vanitha Swaminathan is an author at University of Pittsburgh specializing in marketing, business, and marketing management.
Publications per year
1996–2023
A typology of online shoppers based on shopping motivations
Andrew J. Rohm, Vanitha Swaminathan · Journal of Business Research · 2003 · 1K citations
Business, Marketing, Retail Management +14
Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns
Christian Hughes, Vanitha Swaminathan, Gillian Brooks · Journal of Marketing · 2019 · 726 citations · Full text
Business, Marketing, Marketing Management +16
Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Exchange
Vanitha Swaminathan, Elzbieta Lepkowska‐White, Bharat P. Rao · Journal of Computer-Mediated Communication · 2006 · 513 citations
Business, Marketing, Marketing Management +17
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
Vanitha Swaminathan, Alina Sorescu, Jan‐Benedict E.M. Steenkamp et al. · Journal of Marketing · 2020 · 440 citations
Business, Marketing, Marketing Management +11
Marketing Alliances, Firm Networks, and Firm Value Creation
Vanitha Swaminathan, Christine Moorman · Journal of Marketing · 2009 · 406 citations
Management, Marketing, Strategic Management +17
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