Concepedia
Statistics
Publications
31
Citations
5.3K
H-Index
27
Active since
1996
Affiliations
University of Pittsburgh(Current)
University of Massachusetts Amherst
University of Georgia
University of Minnesota
Twin Cities Orthopedics
Vanitha Swaminathan is an author at University of Pittsburgh specializing in management, marketing, and consumer research.
Top concepts
ManagementMarketingConsumer ResearchBusinessAdvertisingBrand AwarenessBrand EquityBrand StrategyConsumer BehaviorBrand Management
Publications per year
1996–2022
A typology of online shoppers based on shopping motivations
Andrew J. Rohm, Vanitha Swaminathan · Journal of Business Research · 2003 · 1K citations
Customer Satisfaction, Online Customer Behavior, Shopping Motivations +7
Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns
Christian Hughes, Vanitha Swaminathan, Gillian Brooks · Journal of Marketing · 2019 · 680 citations · Full text
Digital Marketing, Targeted Advertising, Consumer Research +17
Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Exchange
Vanitha Swaminathan, Elzbieta Lepkowska‐White, Bharat P. Rao · Journal of Computer-Mediated Communication · 2006 · 513 citations
Customer Satisfaction, E-commerce, Consumer Research +16
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
Vanitha Swaminathan, Alina Sorescu, Jan‐Benedict E.M. Steenkamp et al. · Journal of Marketing · 2020 · 408 citations
Marketing, Culture, Technological Advances +14
Marketing Alliances, Firm Networks, and Firm Value Creation
Vanitha Swaminathan, Christine Moorman · Journal of Marketing · 2009 · 402 citations
Mergers And Acquisitions, Organizational Communication, Management +14
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