Concepedia

Gillian Brooks

GB

4

Publications

1.1K

Citations

4

H-Index

2019

Active since

Affiliations

King's College London(Current)

Loyola University Chicago

University of Oxford

Gillian Brooks is an author at King's College London specializing in social media, management, and arts.

Top concepts

ManagementSocial MediaArtsMarketingAdvertisingCommunicationMedia StudiesBrand AwarenessViral MarketingDigital Marketing

Publications per year

2019–2021

4

Publications

4

Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns

Christian Hughes, Vanitha Swaminathan, Gillian Brooks · Journal of Marketing · 2019 · 680 citations · Full text

Digital Marketing, Targeted Advertising, Consumer Research +17

Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital

Gillian Brooks, Jenna Drenten, Mikołaj Jan Piskorski · Journal of Advertising · 2021 · 176 citations · Full text

Media Attention, Social Marketing, Social Influence +17

Real-Time Brand Reputation Tracking Using Social Media

Roland T. Rust, William Rand, Ming‐Hui Huang et al. · Journal of Marketing · 2021 · 152 citations

Online Reputation, Social Medium Monitoring, Digital Marketing +22

Celebrity 2.0: Lil Miquela and the rise of a virtual star system

Jenna Drenten, Gillian Brooks · Feminist Media Studies · 2020 · 117 citations · Full text

Digital Society, Metaverse, Content Creation +20

Rows per page

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