Jenna Drenten

Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital

Gillian Brooks, Jenna Drenten, Mikołaj Jan Piskorski · Journal of Advertising · 2021 · 196 citations · Full text

Social Sciences, Communication, Marketing +17

Sexualized labour in digital culture: Instagram influencers, porn chic and the monetization of attention

Jenna Drenten, Lauren Gurrieri, Meagan Tyler · Gender Work and Organization · 2019 · 153 citations · Full text

Social Sciences, Communication, Sociology +15

Celebrity 2.0: Lil Miquela and the rise of a virtual star system

Jenna Drenten, Gillian Brooks · Feminist Media Studies · 2020 · 129 citations · Full text

Social Sciences, Communication, Cultural Studies +16

Visual storytelling and vulnerable health care consumers: normalising practices and social support through Instagram

Lauren Gurrieri, Jenna Drenten · Journal of Services Marketing · 2019 · 77 citations · Full text

Social Sciences, Communication, Health Communication +16

Not Just a Party in the Parking Lot: An Exploratory Investigation of the Motives Underlying the Ritual Commitment of Football Tailgaters

Jenna Drenten, Cara Peters, Thomas W. Leigh et al. · Sport Marketing Quarterly · 2009 · 38 citations · Full text

Social Sciences, Social Psychology, Ritual Studies +8