Concepedia
Statistics
Publications
3
Citations
66
H-Index
Active since
2020
Affiliations
Western Kentucky University(Current)
University of Cincinnati
Ruomeng Wu is an author at Western Kentucky University specializing in social sciences, psychology, and gift exchange.
Publications per year
2020–2021
Is unnatural unhealthy? Think about it: Overcoming negative halo effects from food labels
Aparna Sundar, Edita S. Cao, Ruomeng Wu et al. · Psychology and Marketing · 2021 · 37 citations
Agriculture, Food Science, Psychology +17
Special fonts: The competing roles of difficulty and uniqueness in consumer inference
Ruomeng Wu, Xiaoqi Han, Frank R. Kardes · Psychology and Marketing · 2020 · 15 citations
Social Sciences, Marketing, Psychology +13
Buying gifts for multiple recipients: How culture affects whose desires are prioritized
Ruomeng Wu, Mary Steffel, Sharon Shavitt · Journal of Business Research · 2021 · 14 citations
Social Sciences, Cultural Studies, Social Psychology +11
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