Punishing Politeness: The Role of Language in Promoting Brand Trust

Statistical Power Analysis for the Behavioral Sciences

Keith E. Muller, Jacob Cohen · Technometrics · 1989 · 83.9K citations

Public Health, Behavioral Sciences, Biostatistics +14

Statistical power analysis for the behavioral sciences

Computers Environment and Urban Systems · 1990 · 65.7K citations

Public Health, Behavioral Sciences, Biostatistics +14

Statistical Power Analysis for the Behavioral Sciences (2nd ed.).

Peter A. Lachenbruch, Jacob Cohen · Journal of the American Statistical Association · 1989 · 37.6K citations

Public Health, Behavioral Sciences, Psychology +14

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Business, Marketing, Marketing Management +10

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 10.6K citations

Business, Marketing, Marketing Management +10