Concepedia

Xiaoyong Wei

XW

8

Publications

458

Citations

8

H-Index

2017

Active since

Affiliations

Beijing Normal-Hong Kong Baptist University(Current)

Hong Kong Polytechnic University

Kyung Hee University

Donghua University

University of Liverpool

Xiaoyong Wei is an author at Beijing Normal-Hong Kong Baptist University specializing in management, consumer research, and marketing.

Top concepts

ManagementBusinessMarketingBrand ManagementConsumer ResearchFashionBrandingBrand EquityBrand StrategyBrand Awareness

Publications per year

2017–2024

8

Publications

8

Corporate social responsibility (CSR) in fashion supply chains: A multi-methodological study

Hau‐Ling Chan, Xiaoyong Wei, Shu Guo et al. · Transportation Research Part E Logistics and Transportation Review · 2020 · 112 citations

Socially Responsible Product, Producer Responsibility, Fashion +12

The mediating role of the employee relations climate in the relationship between strategic HRM and organizational performance in Chinese banks

Muhammad Ali, Shen Lei, Xiaoyong Wei · Journal of Innovation & Knowledge · 2017 · 102 citations · Full text

Understanding the virtual tours of retail stores: how can store brand experience promote visit intentions?

Eunsoo Baek, Ho Jung Choo, Xiaoyong Wei et al. · International Journal of Retail & Distribution Management · 2020 · 88 citations

Virtual Tours, Customer Satisfaction, Customer Experience +24

Understanding Chinese Consumers’ Intention to Purchase Sustainable Fashion Products: The Moderating Role of Face-Saving Orientation

Xiaoyong Wei, Sojin Jung · Sustainability · 2017 · 73 citations · Full text

Green Marketing, Consumer Study, Value Theory +25

Benefit appeals and perceived corporate hypocrisy: implications for the CSR performance of fast fashion brands

Xiaoyong Wei, Sojin Jung · Journal of Product & Brand Management · 2021 · 34 citations

Socially Responsible Product, Consumer Study, Consumer Research +23

Rows per page

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