Concepedia
Statistics
Publications
8
Citations
340
H-Index
Active since
2020
Affiliations
Hong Kong Metropolitan University(Current)
Nanyang Technological University
City University of Hong Kong
Ga‐Eun Oh is an author at Hong Kong Metropolitan University specializing in marketing, consumer research, and management.
Top concepts
MarketingConsumer ResearchManagementConsumer BehaviorBusinessPublic HealthConsumer CultureCustomer SatisfactionConsumer Decision MakingArts
Publications per year
2020–2022
Diverse values of fashion rental service and contamination concern of consumers
Eunsoo Baek, Ga‐Eun Oh · Journal of Business Research · 2020 · 109 citations · Full text
Customer Satisfaction, Consumer Culture, Contamination Concern +11
Impact of<scp>COVID</scp>‐19 on consumers' impulse buying behavior of fitness products: A moderated mediation model
Weisheng Chiu, Ga‐Eun Oh, Heetae Cho · Journal of Consumer Behaviour · 2021 · 73 citations · Full text
Consumer Motivation, Consumer Study, Consumer Research +16
Social class, social self-esteem, and conspicuous consumption
Ga‐Eun Oh · Heliyon · 2021 · 43 citations · Full text
Compensatory consumption during the COVID-19 pandemic: exploring the critical role of nostalgia in sport consumer behaviour
Heetae Cho, Ga‐Eun Oh, Weisheng Chiu · Journal of Marketing Management · 2021 · 31 citations
Understanding East Asian consumers’ responses to inclusive beauty products in advertising
Eunsoo Baek, Hee Jung Lee, Ga‐Eun Oh · International Journal of Advertising · 2022 · 24 citations
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