Hee Jin Hur

What Makes People Feel Empathy for AI Chatbots? Assessing the Role of Competence and Warmth

Woo Bin Kim, Hee Jin Hur · International Journal of Human-Computer Interaction · 2023 · 128 citations

Understanding usage intention in innovative mobile app service: Comparison between millennial and mature consumers

Hee Jin Hur, Ha Kyung Lee, Ho Jung Choo · Computers in Human Behavior · 2017 · 124 citations

Customer Satisfaction, Mobile Marketing, Mobile Commerce +13

How to evoke consumer approach intention toward VR stores? Sequential mediation through telepresence and experiential value

Ju Yeun Jang, Hee Jin Hur, Ho Jung Choo · Fashion and Textiles · 2019 · 55 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +29

The Effect of VR Fashion Shopping Channel Characteristics and Consumer's Involvement in Channel Acceptance -Focusing on the Vividness, Interactivity and Fashion Involvement-

Hee Jin Hur, Ju Yeun Jang, Ho Jung Choo · Journal of the Korean Society of Clothing and Textiles · 2019 · 18 citations

Customer Satisfaction, Fashion Involvement-, Buying Behavior +14

The effects of sale signs on consumer intentions to visit a store

Ha Kyung Lee, So–Yeon Yoon, Ji Yeon Lee et al. · Journal of Global Fashion Marketing · 2015 · 13 citations

Customer Satisfaction, Consumer Intentions, Consumer Attention +20