Concepedia

So Yun Sim

SY

1

Publications

50

Citations

1

H-Index

2014

Active since

Affiliations

New Generation University College(Current)

So Yun Sim is an author at New Generation University College specializing in brand building, brand strategy, and dress and appearance studies.

Top concepts

Publications per year

2014–2014

1

Publications

1

The effect of consumers' involvement and innovativeness on the utilization of fashion wardrobe

Ho Jung Choo, So Yun Sim, Ha Kyung Lee et al. · International Journal of Consumer Studies · 2014 · 50 citations

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